Have you ever looked through a copy of the 1902 Sears Roebuck catalog? It’s 1,192 pages packed full of anything and everything anyone might need from windmills, buggies, furniture, and cooking utensils to fabric, hair brushes, phonograph records, and ready-made clothing… with everything described in the most minute detail. Some of the most interesting items for sale, I think, are the medicines and personal care products, like the Dr. Rose’s French Arsenic Complexion Wafers (ad shown below). I especially enjoy the grandiose phrasing but stilted language used to promote these products. In the case of Dr. Rose’s complexion wafers, prospective buyers were led to believe that their regular use would make even the ugliest person beautiful by clearing up any facial “disfigurements” and even softening angular features… in fact, such a transformation was guaranteed if the product was used as directed. And of course, the buyer was repeatedly assured that this particular dose of arsenic was completely safe.
Who, I wonder, was Dr. Rose? I have been unable to find any additional information about him. Did he actually exist, or was this just an advertising gimmick?
Here is the ad…
From the 1902 Sears Roebuck catalog:
Every lady a possible buyer of this celebrated complexion preparation and beautifier. Regular size, also large size boxes, can be sold constantly at a very good profit.
PERFECTLY HARMLESS when used in accordance with our directions, it possesses the “Wizard’s Touch” in producing, preserving and enhancing beauty of form and person in male and female by surely developing a transparency and pellucid clearness of complexion, shapely contour of form, brilliant eyes, soft and smooth skin, where by nature the reverse exists.
THE GREAT TROUBLE HITHERTO has been how to make this beautifying principle safely available and at the same time avoid what is detrimental and injurious. Arsenical solutions have utterly failed, and until a recent discovery by a French physician and chemist, the internal administration of arsenic has been attended with more or less danger as well as disappointing results. In the direction for which they are intended their effect is simply magical, the most astounding transformation in personal appearance being brought about by their daily use. Even the coarsest and most repulsive skin and complexion, marred by freckles and other disfigurements, slowly changes into an unrivaled purity of texture, free from any spot or blemish whatever; the pinched features become agreeable, the form angular gradually transforms itself into the perfection of womanly grace and beauty. Used by men the favorable results are the same. All danger is averted in these complexion wafers, prepared by our experienced chemist, and the remedy taken in the manner directed on each box is absolutely innocuous, while the peculiar virtues of the remedy remain unimpaired and intact. Taken as directed the wafers will be found a positive, safe and magical specific for all sorts of skin troubles, unsightliness and imperfections, being in reality the only beautifier of the complexion, skin and form known. Guaranteed a sure cure for freckles, moth, [was this supposed to be moles?] blackheads, pimples, vulgar redness, rough, yellow or muddy skin, and other facial disfigurements are permanently removed and a deliciously clear complexion and round up of angular forms assured.
LADIES, YOU CAN BE BEAUTIFUL. No matter who you are, what your disfigurements may be, you can make yourself as handsome as any lady in the land by the use of our French Arsenic Wafers. We recommend ordering one dozen large boxes and then carefully follow our directions.
No. 8R99 Our price, per dozen boxes, $3.30; per box of 50 treatments… 35¢
No. 8R100 Our price, per dozen boxes, $6.00; per box of 100 treatments, 67¢
If by mail, postage extra, per box, small, 3 cents; large, 3 cents.
Arsenic complexion wafers, anyone?